Repurpose Reuse Recycle
There’s no denying it: in our consumer-centric world, we are spoilt for choice, but with this choice comes serious environmental damage.
You may have heard stories of major fashion brands destroying unsold stock to maintain the image of exclusivity. The combination of constant seasonal rotations and ever-changing trends means that there are endless options when we shop, but this is bad news for our environment. Whilst we often hear of high-fashion brands doing so (one major brand destroyed $36.8 million worth of its own merchandise in 2018), there are also many high-street brands doing the same - these brands frequently buy a surplus of stock in each item, often for a factory discount, or with the intention of discounting the items in an end-of-season sale. Unfortunately, this means that there is often stock left over and rather than drive the reputation and value of the clothing down, brands will opt for destroying the items which are burned, shredded or sent to landfill. This maintains the sought-after image of exclusivity.
Here at Boys Get Sad Too, we want our message to be the only impact that we have on the globe. Though we understand that production inherently comes with a carbon footprint, we try to minimise ours as much as possible. This begins with our design model. Though we do bring out seasonal products, we try to stick to evergreen trends that will still be well-loved in years to come. These items are available on our site all-year round until they are completely sold out.
Additionally, during our quality control, we occasionally come across items that we don’t feel comfortable selling to our customer. These faults can be as small as smudged print or missed stitching, but we want our customer to be 100% happy with their item. That’s why we donate all of these items to Street Angels UK. Street Angels is a small non-profit organisation that consists of a group of barbers, hairdressers and volunteers ‘who hold regular outreaches providing the homeless with food, haircuts, toiletries and survival kits.’
In donating our clothing to this incredible organisation, we’re trying to end the negative cycle that fashion brands can find themselves in. None of our clothing will ever go to waste and once you’re finished with your t-shirt, jumper, hoodie or any item of ours, we encourage you to do the same and donate it.