How do we have


  • We help CALM answer life-saving phone calls

    With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns.

  • We’ve got a community of people who care

    The BGST family is full of incredible people (over 50,000!) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

  • Encourages open conversation

    Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

  • We’re planning big things…

    Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Customer Reviews

Based on 51 reviews
dylan howard
1st shop

I place my first ordered with them and I love my items so much defo need to size up next time

Logan Roe
Love my sweater!

Some of the softest fabric I’ve felt. Love it! Fits great and it’s gotten me a lot of smiles and compliments


Great quality
cosy, comfy and looks good!

Benjie Randall
Love it

Super cute, great quality

Jake Pumfleet
Hologram Jumper

Great cause to raise awareness. Lovely fit. Proud to wear any merchandise from this brand.

Boys get sad too