How do we have


  • We help CALM answer life-saving phone calls

    With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns.

  • We’ve got a community of people who care

    The BGST family is full of incredible people (over 50,000!) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

  • Encourages open conversation

    Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

  • We’re planning big things…

    Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Customer Reviews

Based on 7 reviews
S Vaz
Love the barbed wire design

Nothing cuts sharper or deeper than barbed wire. Just like life sometimes. But despite our cuts and bruises we can’t stay down. We have to keep fighting. Love this design it holds a deeper meaning.

M. Williams
Awesome shirt. So important 🙏

Great shirt, message. Much appreciated for so many reasons.

Danny A.
Great clothing, great cause, great business

I've bought from this store several times before, and every items I've purchased has been of really high quality. Not only do the proceeds partly go to a cause I'm very passionate about, I love the way products are packaged including a thank you note for the purchase. Will definitely purchase from here again, and highly recommend to friends and family.

Alex Borrington
S Tier

Superb quality T-shirt with great print that doesn’t fade in the wash. 10/10 would buy again.

chris reed
smart threads

Got my Tee within a few days of buying it online. Great service. Az it was a gift for a friend with MH probs, he lookz kool in it, spreading the word, as do I.