How do we have


  • We help CALM answer life-saving phone calls

    With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns.

  • We’ve got a community of people who care

    The BGST family is full of incredible people (over 50,000!) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

  • Encourages open conversation

    Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

  • We’re planning big things…

    Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Customer Reviews

Based on 7 reviews
Sam Ross
Beautiful sweater

Comfy, beautiful quality sweater.

Helen Gaffney
Beautiful hoodie

Loved this hoodie in the photo as it was different a beautiful bright colour and the logo was around the hood so like nothing I had already! I wasn’t disappointed when it arrived, a beautiful think jumper lovely good and looks brilliant on! All the while supporting a cause very close to my heart ❤️ Couldn’t be happier

Andrew Smith
Top notch

Honestly, the quality is amazing. I had it less than a week before my wife stole it to wear.

Garu Fairbrother
Exactly what I hoped for

Amazing quality great colour match and fast delivery all round very happy

S Vaz
Love the clothing; love the message

The merch is so well made, so comfortable. The message and meaning behind the brand is deep and powerful. Love being able to spread the message when people see the merch.