How do we have


  • We help CALM answer life-saving phone calls

    With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns.

  • We’ve got a community of people who care

    The BGST family is full of incredible people (over 50,000!) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

  • Encourages open conversation

    Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

  • We’re planning big things…

    Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Customer Reviews

Based on 237 reviews
Will Smart
Dusty Pink Jumper

Perfect fit & feel. Will definitely be ordering again

Katie Downes
Love it!

Absolutely love my
Boys get sad too sweatshirt, fits perfectly and arrived swiftly , also love the company and what v it stands for - thanks xxx

Sean Murtagh
Superb awareness, Amazing quality product and fit

I saw someone wearing this jumper and instantly wanted to know more, the guy was really helpful and gave me the Instagram link.

I am a keen supporter for raising awareness for mens mental health and this brand and product is an amazing thought provoking piece, making people really think about it and from that hopefully encourage people to learn more. We can all do better to understand more.

Aside from the awareness this is a quality jumper! Feels and looks great! I ordered my usual size of medium and it fits great

100% recommend and will be purchasing again

Amazing clothing, amazing company and perfect sentiment!

Totally support this company whenever I can buying clothing for myself and my 22 year old son. Absolutely excellent company, brilliant service and amazing that by purchasing, some of my money can go towards CALM, a truly needed and worthy cause.

Fridolin Menzel

All good, thanks a lot.