How do we have


  • We help CALM answer life-saving phone calls

    With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns.

  • We’ve got a community of people who care

    The BGST family is full of incredible people (over 50,000!) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

  • Encourages open conversation

    Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

  • We’re planning big things…

    Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Customer Reviews

Based on 31 reviews
Newsletter Subscriber
Great gift

This is a quality keyring, with an important message .

Richard Fearnsides

Great product very well made has a permanent place on my keys

Owen Williams
Great Keyring!

Love it this brand!

William Mcgovern
Love this brand and their products

Lovely keyring, have a few for different sets of keys

Rosanna Taylor watkins

Absolutely amazing! Your products are well made and I stand with you in you to stand up for all the men who struggle too! I brought this for
My sons 18th birthday as he had seen your sight and really wanted to spread the word. We wanted to get the orange one but it was sadly out of stock, so we went for the blue. It’s lovely and fits well and beautifully made. Thank you for being amazing.