Privacy policy
Last updated: May 2026
This Privacy Policy explains how Boys Get Sad Too LTD (“we”, “us”, “our”) collects, uses, and protects your information when you visit or make a purchase from www.boysgetsadtoo.com (the “Site”).
- COMPANY INFORMATION
Boys Get Sad Too LTD, Company Number 12207652, VAT Number 365047593, registered at 2.18 International House, Q West, 1110 Great West Road, Brentford, TW8 0GP, United Kingdom.
Contact: support@boysgetsadtoo.com.
- INFORMATION WE COLLECT
When you use our Site, we may collect personal information including your name, billing and shipping address, email address, phone number, payment information, account login details, order history, marketing preferences and quiz or form responses.
Quiz responses may be used to personalise product recommendations, marketing and customer experience.
We also automatically collect certain device and usage information including your IP address, browser and device type, cookies, tracking data, pages viewed, browsing behaviour, referral websites and interactions with advertisements and content.
- HOW WE USE YOUR INFORMATION
We use your information to process and deliver orders, manage customer accounts, provide customer support, send order updates, improve our website and services, prevent fraud and security issues, personalise content and advertising, provide email and SMS marketing where consent has been given and comply with legal obligations.
- MARKETING & ADVERTISING
If you opt into marketing communications, we may send you emails and SMS messages regarding products, launches, promotions and brand updates. Consent to receive marketing communications is not a condition of purchase.
You can unsubscribe at any time by clicking the unsubscribe link in emails, replying STOP to SMS messages, updating your account preferences, or contacting us directly.
We may use third-party services including Shopify, Google Analytics, Meta/Facebook, Instagram, TikTok, Klaviyo and SMS marketing providers to help us analyse website traffic, improve advertising performance and better understand customer behaviour. These services may use cookies and similar tracking technologies.
You can manage personalised advertising preferences here:
https://adssettings.google.com
https://www.facebook.com/settings/?tab=ads
http://optout.aboutads.info/
- COOKIES
We use cookies and similar technologies to keep the Site functioning properly, remember preferences, analyse traffic and performance, personalise content and advertisements and improve user experience.
We use the Pandectes GDPR & Cookie Management platform to manage cookie consent preferences in accordance with applicable privacy laws.
You can manage or withdraw cookie consent at any time through our cookie banner or your browser settings.
More information about cookies is available at:
https://www.allaboutcookies.org
- SHARING INFORMATION
We share information only with trusted third parties necessary to operate our business, including ecommerce and payment providers, shipping and fulfilment partners, marketing and analytics platforms and fraud prevention or security services.
If instalment or deferred payment providers are used at checkout, they may independently process your information for eligibility checks, fraud prevention and payment processing.
We may also disclose information where required by law or to protect our legal rights. We do not sell your personal information.
- INTERNATIONAL TRANSFERS
As we operate internationally, your information may be transferred outside the UK or EEA, including to the United States and Canada. Where this occurs, we take appropriate safeguards to protect your information in accordance with applicable data protection laws.
- DATA RETENTION
We retain your information for as long as necessary to fulfil orders, provide services, maintain business records and comply with legal, accounting, or tax obligations. You may request deletion of your personal information at any time, subject to legal requirements.
- YOUR RIGHTS
Depending on your location, you may have rights to access, correct, delete, restrict, or object to the processing of your personal information, withdraw consent and request a copy of your data. To exercise any of these rights, contact support@boysgetsadtoo.com.
- CHILDREN’S PRIVACY
This Site is not intended for individuals under the age of 13. By using this Site, you confirm that you are at least 16 years old or have permission from a parent or guardian.
- SECURITY
We use industry-standard security measures to help protect your personal information, however no online system can be guaranteed completely secure.
- CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page.
- CONTACT
For questions about this Privacy Policy or your personal information, please contact Boys Get Sad Too LTD at support@boysgetsadtoo.com.