Our donation helps CALM answer life-saving phone calls

With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns. CALM said ‘People continue to reach out to CALM, this year answering 134,982 calls and webchats. We directly prevented 646 suicides.’ Our donation helps this.

Encourages open conversation

Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

We’re planning big things…

Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Raises awareness of the subject 

Mental health might not be a topic that you would consider unless it directly effects you, but in reality, it can effect anyone. With fashion, we’re bringing the topic to light and encouraging people to think a little deeper about how the people around them are feeling. Our clothing is unisex in sizes from XS - 5XL, so everyone can be involved in our campaign. We all have best friends, parents, siblings, partners, acquaintances, colleagues… BGST is your reminder to make sure they’re ok.