5 reasons why purposeful fashion should be the next addition to your wardrobe
The fashion industry is bigger than ever but we wanted to create something that does good AND looks good, too. Here’s 5 reasons why you should make your next purchase one with meaning…
Your money makes a difference
Unlike with fast fashion brands, when you purchase something from a brand with meaning, your money isn’t just going into the pockets of big businesses. It’s helping to make a difference in the world - with us, that’s through our 10% pre-tax donation to CALM Charity, raising awareness and more.
You’re joining a community
When you shop with us, you’re joining a group of like-minded people who want to make a difference in the world. We have a community of over 50,000 people who are all there for the same reason - they want to break the stigma around mental health. Our community inspires us every day and we are so proud to be a part of it ourselves.
You’re supporting a small business
Most small businesses put love into everything they make. By shopping small, you’re making a difference to real people who are likely to give back to your community. Also, who doesn’t love shopping with an independent brand?!
We donate to causes we care about
We donate to causes we care about, and it doesn’t stop with our 10% to CALM. We also donate stock to Street Angels charity, who do incredible work with the homeless community. We never throw any clothes away - we always donate. When you shop with conscious fashion, you are directly supporting a real cause and doing it whilst looking good, too.
We care about the environment
Though we’re a brand that focuses on mental health, we also care about the environment. We try our hardest to have as little impact on the environment as possible with 100% recyclable packaging, many of our items being donated (instead of thrown away), and we’re constantly working to do more.