About Us


Boys Get Sad Too was created in 2018 from just a four-word scribble on a notepad.

It soon became clear how much meaning the phrase had after the realisation that though 84 men take their lives every week in the UK, the subject of male mental health is often neglected and overlooked.

We started with no funding, backing or support – just the desire to make a change by highlighting the topic through conversation-provoking designs.

As time passed, interest rapidly increased and we soon had support reaching further than we could have imagined. After featuring in the Metro, MyLondon, Evening Standard, and I Saw It First as well as a mention from London mayor Sadiq Khan, our audience grew and so did our message. 
When our dream of a pop-up shop was realised at 15 Bateman Street in Soho last November in partnership with Maxwell Fine Studio, people visited from all over the country to meet the team and share their experience with us. It was then that we understood how many people had connected with our brand and each other.

Throughout this incredible journey, our core values have remained the same. When you wear our clothing, you are opening up the conversation around male mental health by acknowledging that mental illness can affect everyone. It is a reminder that no one is alone in this.

Boys Get Sad Too is not just a clothing brand. It is a community of like-minded people who want to see a positive change in the world. We are official supporters of CALM (The Campaign Against Living Miserably) charity who we donate 10% of our profits to, and we actively work to try and raise awareness for the struggles that men face.

Sometimes it feels like you're alone. Boys Get Sad Too is here to show you that you're not.