The BGST Journal

5 reviews that prove we are changing the world with fashion

5 reviews that show we're changing the world with fashion
Fashion has always been a way to express yourself, whether you wear the latest trends or a tee with your favourite band. We're changing the fashion industry with clothing that makes a statement about an important topic without compromising on quality or looks. We have over 1900 five-star reviews, but we've selected five that show you what we're about...
All types of people love the message… 
Our clothing gets compliments from all walks of life.
It brings the topic to new spaces...

Mental health can be a difficult topic to discuss. BGST opens up the conversation in places it might not have been spoken about otherwise.

It reminds people that talking to someone can help…
Bottling up your emotions can make you feel alone. Our clothing is a daily reminder that talking to people around you can help.
It creates a space to open up… 
Our items remind people that they're not alone and encourages them to open up the conversation around mental health. 
You can wear it with pride knowing it's helping a great cause... 

Not only does our clothing look and feel great. It also contributes to a great cause as we donate 10% of our pre-tax profits to CALM (Campaign Against Living Miserably) Charity.

Shop Now & Help Us Make A Difference! 

Support Us Today By Shopping Our Best Sellers!

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5 reasons why purposeful fashion should be the next addition to your wardrobe

The fashion industry is bigger than ever but we wanted to create something that does good AND looks good
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Our clothing helps save lives. Don't believe us? Here’s how

  • Our clothing helps save lives. Don't believe us? Here’s how...

We are Boys Get Sad Too, the fashion brand that’s designed to raise awareness for male mental health. Sometimes people question the impact that a clothing brand can have on the world. It’s a new concept, so we can understand why people might not believe it helps.

Our donation helps CALM answer life-saving phone calls

With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns. CALM said ‘People continue to reach out to CALM, this year answering 134,982 calls and webchats. We directly prevented 646 suicides.’ Our donation helps this.

We’ve got a community of people who care

The BGST family is full of incredible people (50,000, to be exact) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

Encourages open conversation

Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

We’re planning big things…

Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Raises awareness of the subject 

Mental health might not be a topic that you would consider unless it directly effects you, but in reality, it can effect anyone. With fashion, we’re bringing the topic to light and encouraging people to think a little deeper about how the people around them are feeling. Our clothing is unisex in sizes from XS - 5XL, so everyone can be involved in our campaign. We all have best friends, parents, siblings, partners, acquaintances, colleagues… BGST is your reminder to make sure they’re ok.

Shop Now & Help Us Make A Difference! 

Support Us Today By Shopping Our Best Sellers!

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Let's Talk Mental with Seye Adelekan - Boys Get Sad Too

Let's Talk Mental with Seye Adelekan

Welcome to our brand new series, 'Let's Talk Mental'. Each week, we're asking the members of our community the same set of questions. We hope to highlight the differences and similarities between us all when it comes to mental health. 


This week, we're bringing you answers from Seye Adelekan, bassist, musician and singer-songwriter, best known for his work as the live bassist for Gorillaz.

What struggles have you faced with your mental health?

I have struggled with depression, agoraphobia and self harming. Exasperated by addiction, those were some of the mental health hurdles I have fought over the years.

How has your perception of mental health changed over time?

I realise that mental health should be looked after in the same way you look after your physical health. And also that no matter what gender you are or if you’re gendered at all, we ALL get touched by mental health issues


How do you work through your bad days?

Thankfully I have an awesome partner who I can talk to about anything so she’s always a good port of call but in general I would say, not hitting it up. Bad days happen and they always will, need to sit with the feelings, talk to somebody and weather the storm

What brings you joy right now?

Doing my Boogaloo Radio show on Saturday afternoons. I get to put on 2 hours of 80s tunes of all genres and discover new songs each week. That has got me listening to music for fun again since music is my job, I don’t often sit and listen to stuff that much.


What message would you give to your younger self?

Be kind to yourself and admit you don’t know things.


Do you have any advice for those struggling?

I am no mental health professional but the most basic and best thing I know is that life is a team sport, you can only go so far trying to do this alone. Talk to someone about whatever it is that hurts or is on your mind. Bottling things up only rots, it never goes away on its own.


How do you think we can help others become more open about their mental health?

By being open ourselves. There is nothing more infectious than another persons courage. If you offer up your vulnerability, someone else who is desperate for help but feels like they can’t say anything just might get the motivation to take that important step and seek help.
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From bedroom to BGST HQ2 - Boys Get Sad Too

From bedroom to BGST HQ2

 From the first t shirt in 2018 to the present day, a lot has changed. 
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Why not Men Get Sad Too? - Boys Get Sad Too

Why not Men Get Sad Too?

When do boys become ‘men’? Is it when they reach a certain age?
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