How do we have


  • We help CALM answer life-saving phone calls

    With each item bought, 10% of pre-tax profits are donated to CALM (Campaign Against Living Miserably) Charity. CALM offer life-saving help to people who call or text them and do incredible work raising awareness through campaigns.

  • We’ve got a community of people who care

    The BGST family is full of incredible people (over 50,000!) who all have one goal: breaking the stigma around mental health. This has brought people from all over the world together and through our socials, they can find support and share encouragement and resources, too.

  • Encourages open conversation

    Our slogan is a conversation starter and we’ve had feedback from our community that shows it really does encourage people to open up. From family members finally understanding to strangers starting conversations, there have been so many times that we’ve heard stories to prove this.

  • We’re planning big things…

    Through the ongoing support of our customers, we’ve now reached a point where we are putting our time and resources into our own initiatives. Alongside what we already do, we’ll be kicking things off by funding a mental health course that’ll be free for our audience, run by an expert in the field. This will be designed to give people the tools to work through their mental health.

Customer Reviews

Based on 108 reviews
Rhys Robinson
Fantastic clothing from a fantastic company!!

I came across the clothing through an add on Facebook, had a look at the stock and was drawn to everything I ended up buying a couple of t-shirts and will definetly be ordering some more!!

Amazing company making awareness for mens mental health 100% would recommend!

Chris Martin
Great product and even better cause

I will be definitely buying more stuff soon. The fitment was as described. Thanks.

Dominic Jennings
Flower Tee

Absolutely amazing quality and design

Sian Rees
So comfy!

I absolutely love my T-shirt. Fit is lovely, great quality and all for a good cause. Definitely going to buy more in future.

My first and not last purchase

Alright, I'm hooked on BGST, the clothes are comfy, stylish and serve an amazing purpose. Thank you BGST <3